Privacy policy
Privacy Statement
Hughes Electrical Ltd is committed to protecting the privacy and security of your personal information. We take care to protect the privacy of our customers and users of our products that communicate online with us, through website and social media platforms.
We have therefore developed this privacy policy to inform you of the data we collect, what we do with your information, what we do to keep it secure as well as the rights and choices you have over your personal information.
By browsing or using our website you agree to this policy governing the use of the website. If you do not accept this policy then you must not use our website.
We promise:
- To keep your data safe and private.
- Not to sell your data.
- To make it easy for you to manage and review your marketing choices at any time.
- To delete your data if it is no longer required.
How we use your information
All personal data that we obtain about you will be used in accordance with current data protection law and this privacy policy. We, or third party data processors acting on our behalf, will process your personal data as follows:
As necessary, to perform a contract with you we will use the following information from you:
Your name and contact details
- To deliver your orders.
- Send order updates by text, e-mail or by telephone.
- Sending you information by e-mail or post about new products and services – we will only send you this with your consent.
- For fraud prevention.
- For customer service and product support.
- For training purposes.
Your date of birth information
- For Rental and Finance applications and for fraud prevention.
Your payment information
We do not store credit card details on our servers these are processed directly by the credit card processing company Barclays Merchant Services on their secure Smartpay payment system. Paypal and Amazon Pay will use tokenization, which means that the primary account number is replaced with a series of randomly generated numbers called the token. These tokens can then be passed through the Internet to process the payment without actual bank details being exposed.
Your contact history with us
- For customer service and support.
Purchase history and saved items
- What you’ve bought and what you’ve stored in your basket for another time.
- To remember your wish list.
- To provide customer service, support and to deal with returns.
Our basis for processing your data
We will only use your personal data when the law allows us to. We will only collect, keep, use or share your information for genuine business purposes, when we’re legally obliged to or in our legitimate interests.
For us to be allowed to process your personal data, we must have a legal basis for the processing. We have described below the different bases that we rely on.
Legitimate Interest
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you do not want us to process your personal data you have the right to object. For more information see the section below relating to your rights. Please note that if you object we may still continue to process your personal data in certain circumstances.
Performance of Contract
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. For example when you buy a product or service on any of our Sites, it creates a contract between us. We need to process your personal data that you provide in the order to fulfil our part of the contract and deliver the products to you. If you do not provide your details we won’t be able to complete your order.
Comply with a legal obligation
Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to. For example, if there is a product recall.
Consent
Consent means processing your personal data where you have explicitly told us that you will allow us to do so. In some cases, we will ask whether you would like us to process your personal data. For example, when an item is out of stock and you provide your telephone number for us to call to discuss available alternatives or notify you when the out of stock item becomes available. If you provide us with consent, you may withdraw it at any time by contacting us.
Visitors to our website
When someone visits www.Hughes.co.uk, we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.
Sharing your information
We will not sell or rent your personal data to a third party – including your name, address, email address.
However, in order to fulfil your order or service we will share it with:
- Payment service providers
- Delivery companies such as DPD, Arrow XL, APC, Hermes, Star Transport.
- Companies that provide services selected by you such as SKY UK, POP.
- Professional service providers, such as marketing agencies, advertising partners and website hosts who help us run our business.
- Online review platforms such as Reevoo and Trustpilot
- Gift card provider’s such as Gift Cloud
- Credit reference agencies, finance companies, law enforcement and fraud prevention agencies.
- Manufacturers when spare parts are sent to you or for warranty purposes.
- Service engineers or technicians repairing products in your home or work premises.
- We may provide third parties with anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems and improving our website and to develop new products and services. We also share this information with third parties.
Marketing messages
You can stop receiving marketing messages from us at any time.
You can do this:
- Through your online account.
- By clicking on the ‘unsubscribe’ link in any email.
- By e-mailing privacy@hughes.co.uk or by writing to:
Hughes Privacy Team
Units 1-5 Warwick Court
Ellough Industrial Estate
Ellough
Beccles
Suffolk
NR34 7FD
Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.
Please note that we will update our systems as quickly as we can but you may still get messages from us while we process your request.
Stopping marketing messages will not stop communications in regards to orders or customer related issues.
Online advertising
Like many companies, we target Hughes banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.
The banners and ads you see will be based on information we hold about you, or your previous use of Hughes or on Hughes banners or ads you have previously clicked on.
Cookies
We use cookies on our website. For more information on cookies and how to remove them please see our cookie policy www.hughes.co.uk/cookies
Klarna
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
You can find general information on Klarna here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna's privacy policy.
Your information
We will keep your information for as long as you have an account, or as long as is needed to be able to provide the services to you, or for as long as is necessary to provide product related services. Unless otherwise required by law, to meet legal or regulatory requirements, resolve disputes, prevent fraud, or enforce our terms and conditions.
Your rights
- The right to be informed about how your personal information is being used.
- The right to access the personal information we hold about you - Subject Access Request Form
- The right to request the correction of inaccurate personal information we hold about you.
- The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.
- The right to stop direct marketing messages and withdraw consent for other types of processing at any time.
- The right to request a copy of the personal information we hold about you in an electronic format.
If you want to exercise any of the above rights or have any questions about how we process your data, you can contact us using the details above or send us an email to privacy@hughes.co.uk
Changes to this Privacy Statement
We may update this Privacy Statement from time to time. We will update this page and make changes effective when we post them. We will notify you of any material changes through our website, by email, or by other means.
How to contact us
If you want to exercise your rights, make a complaint, or just have questions regarding the privacy statement then please contact us by emailing privacy@hughes.co.uk or by writing to us at:
Hughes Privacy Team
Units 1-5 Warwick Court
Ellough Industrial Estate
Ellough
Beccles
Suffolk
NR34 7FD
You also have the right to complain to the Information Commissioner’s Office. Find out on their website how to report a concern: www.ico.org.uk/your-data-matters/




