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Ipswich Town Centre


7 Upper Brook Street, Ipswich

Hughes Ipswich Town Centre
7, Upper Brook Street, Ipswich, IP4 1EG
Opening hours
Mon Closed
Tue 09:00 - 17:30
Wed 09:00 - 17:30
Thu Closed
Fri 09:00 - 17:30
Sat 09:00 - 17:30
Sun Closed

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At Hughes, we know a thing or two about advising and helping our customers. After all, we have been providing expert advice and service nearly 100 years. As well as our expertise, we continue to offer convenience to our customers with our Click & Collect service and DPD collection points in the store. At Hughes, we realise the importance of our customers and strive to create a warm and welcoming environment in all of our stores.



At our Upper Brook Street (Ipswich town centre) branch, Carl and his friendly, knowledgeable team will happily answer any of your queries. Offering demonstrations and guidance on a huge range of electrical items ranging from small appliances such as kettles and toasters, blenders and bread makers, right through to washing machines, fridge freezers and cookers.

The majority of the items we sell can also be rented from us.  Our Hughes rental service has expanded dramatically over the last few years. With low cost monthly outlays, no repair bills, no delivery or installation charges, plus the chance to upgrade your equipment regularly, it is perhaps little wonder that it has become such a popular and convenient choice. With an impressive rental range from products including gaming consoles, a wide range of QLED and OLED TVs, washers, refrigeration and many more, we have the rental solution for every home.

One of the most recent services Hughes provide is a FREE no obligation in-home survey from our Smart Home team, who will recommend the best products for you, tailoring a free written quotation to your exact specifications. The Smart Home team’s expertise is available to every customer and one of our friendly sales advisors will happily book you a free appointment. If you simply want to discuss your needs further in the comfort of your home, or are looking for advice and guidance on specific products with the intention of renting or purchasing at a later date, our Smart Home service is ideal for you. You can find out more information here.

At our Upper Brook Street store in Ipswich town centre, you will see a wide range of products from well-known and trusted manufacturers, who the team work closely with on a regular basis, such as Miele, Bosch, Samsung, Sony, Panasonic, Hotpoint and Zanussi to name but a few.

Our team can discuss all the delivery and installation options available to you, suggest complimentary products to accompany your items and explain the benefits of an Extended Service Plan. Whether you are looking to rent or buy the latest 4K, OLED or QLED television, from the likes of LG, Panasonic, Sony or Samsung or looking to purchase your very first laptop, the team are on hand to suggest suitable products, spending time with you to make sure you are happy with your choice.

If you are looking to create a cinematic experience in your home, or perhaps simply want to improve the quality of sound on your TV, the staff can talk you through a number of Sony, Samsung and Panasonic sound bars and bases.  A soundbar or soundbase will not only improve the quality and clarity of the sound you receive but also give you a much more pleasurable experience when watching your favourite TV shows, sporting events or films and can also be used to stream music or to boost the audio quality of your favourite game.

The team will be thrilled to introduce you to the stunning Sonos soundbars, along with the accompanying Sonos wireless speakers (called the “ONE”, Play 3 and Play 5). The Sonos range not only provides outstanding quality for your TV, but also a wireless music streaming service (with access to Spotify, Deezer, and Apple Music and many more), which the team can demonstrate to you instore. Sonos products are available to rent at an affordable monthly rate and speakers are available in either black or white. Pop in and try them for yourself to see just how impressive they really are.

The team at the Ipswich town centre branch pride themselves on giving personal, jargon-free service and believe that often the best way to communicate the benefits of a product is to give you hands-on experience with the product, allowing you interact with the appliances, products and tech as you would in your own home. With that in mind, you’ll find a wide range of products out on display for you to browse including Bosch Tassimo coffee makers, Hotpoint washer dryers and Morphy Richards steam cleaners and much more.   Most products can be powered up and demonstrated while discussing the different features and benefits and other items and services that may be of interest to you.
Instore, you’ll find a dedicated Sky stand and staff can talk you through the latest TV packages and broadband offers available to you. You will also be advised of any accessories that can make life easier, such as screen cleaner, USB sticks, Microsoft Office, Norton anti-virus software and the all-important Duracell batteries for your TV remote control!

Every customer that walks through the doors at Upper Brook Street is treated as an individual and their needs are catered to; whether you are looking to enjoy the benefits of monthly payments through either rental or a finance agreement, or purchase a product outright. Whether rental or purchase, all of our goods can be delivered to your door and installed by fully qualified engineers who are based at our local depot on Felixstowe Road. If it is a range of built-in equipment you require we have a specialised team who can install integrated appliances such as Bosch ovens, Belling hobs, CDA cooker hoods, Neff microwaves, and Zanussi and Indesit washer-dryers.
Our Price Promise ensures you get the products you require at great prices while receiving our superior service, whether that is from our trained shop teams, qualified engineers, Smart Home surveyors, friendly service centre administrators or online via our talented web team.

Our Upper Brook Street branch is situated in the town centre of Ipswich between Tavern Street and the Buttermarket, with a number of convenient bus stops (including Park & Ride) nearby. There is also a taxi drop off/pick up zone directly outside the shop, and a car park just around the corner in Tacket Street. Staff are more than happy to help you carry your goods to your car. At Upper Brook Street no request is too big or too small. It’s not just vast TVs and large appliances, you’ll also find the latest gadgets and technology.

Visit your local Ipswich town centre store for friendly, reliable service. Our team will do everything they can to make your shopping experience one to remember.

Let’s meet the team:

Carl has been with the company 8 years and took over as branch manager at Upper Brook Street in July 2015. He is a keen movie buff and fan of boxset marathons. He is always on hand to talk you through the latest Sky deals we have in store, finding you the best offer on TV, phone and broadband packages, and introduce you to the all-new SKY Q box.

Elliott is able to give you great advice on a huge range of products. He joined Hughes in October 2007 and his 11 years with the company means he will have the answer no matter what your query is. From Asus to Zanussi he has exceptional knowledge across our full range of products.    


Dean re-joined the company in December 2017 and is currently our Senior Sales Advisor. He has amassed nearly three decades with Hughes and is always willing to go the extra mile for the customer. Dean will happily talk you through our range of washing machines, tumble dryers, dishwashers and cookers while explaining the benefits of our rental service, finance options and service plans. If you are looking for suitable cleaning products to accompany your main appliance, he will point you in the right direction.

Nick joined the team April 2015 and is our computer wizard. There’s not a lot he doesn't know about our Asus laptops or our range of tablets and computer accessories. If you want to know which product is best for you and how you can get the best performance from it, he will talk you through the options. He is also very handy with a vacuum cleaner and will expertly talk you through our range and even provide a demonstration.

Harry started his Hughes career in early 2018; having come to us with previous electrical experience and has an innate interest in technology. He is expanding upon his existing electrical knowledge every day and is always listening out for the latest news in the tech industry. He is always available to talk about our TVs and soundbars as well as the benefits of Sky TV & Broadband.

Hughes is also able to offer a complete bespoke smart home service to tailor our products to your needs.  We offer services like connected lighting and heating, whole home music, 4K, OLED, QLED TV distribution, outdoor entertainment, TV wall mounting and even cinema rooms.  Our specialist team are on hand to come to your home, discuss your options, then tailor a package that suits your wants and needs perfectly.  To find out more, click here or speak to any of us in store and we will be happy to talk to you about what our smart home service can offer.