Swaffham

30 London Street, Swaffham

Hughes Swaffham
30, London Street, Swaffham, PE37 7DG
Opening hours
Mon 09:00 - 17:30
Tue 09:00 - 17:30
Wed 09:00 - 17:30
Thu 09:00 - 17:30
Fri 09:00 - 17:30
Sat 09:00 - 17:00
Sun Closed

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Hughes has been situated in Swaffham for over 20 years, and is conveniently located at London Street, with free parking just behind the shop on Theatre Street.  Our central location and hassle-free parking makes us an easy location for your Click & Collect requirements, or to visit, browse and take away when making that all important purchase, without the hassle of paying for parking.


Swaffham is a thriving market town, which includes well-known national chains like Waitrose, Tesco, Costa, Asda and Boots, alongside independent and unique stores.


The town also has a market on Saturday with a large section of market stalls outside and an indoor market in the Assembly Rooms every Friday and Saturday. In fact, Swaffham recently celebrated 800 years as a market town.


During our time, we have built a strong name for customer service, in the advice we give and during and after a purchase is made.  We have a loyal following within the local population with the same familiar faces returning to our store again and again and our rental service increases in popularity, thanks to our extensive range and our access to hundreds of field staff thoughout East Anglia.


In 2011 Hughes celebrated its 90th birthday by winning both the EDP Business of the Year which is East Anglia’s most prestigious business award and the ERT Independent Electrical Retailer of the year which is the Industry’s most prestigious award. This success shows that the company’s motto of “inspiring customer loyalty through customer service” remains as relevant and true today as when Frank Hughes first founded the business nearly 100 years ago.


Manager Bob and the Swaffham team pride themselves on offering friendly expert advice on all products stocked, from ultra-high definition TVs to washing machines – no matter whether you rent or buy. Our Swaffham team is a small but select band of staff offering years of retailing experience and we have found that customers will usually ask for them by name. Patient & knowledgeable, they will offer you an impartial view on your needs and match the product to your requirements. It's not every day you make a major purchase so they will make sure it is the right one. They will guide you through the choices in-store, matching products to your needs and offering demonstrations, in fact they encourage you to get hands on and play, so don't be afraid to ask those silly questions!


With hundreds of products in-store we offer a comprehensive range of freestanding and built in home appliances, TVs, personal video recorders, sound bars and tablets which give us the biggest range of electricals in Swaffham by far. Our own warehouse is now so large that we now keep more items in stock than ever before, and if on the off chance we don’t have it in-store, we can get it, quick
Come and see our range of Smart TV's and let us know how to make the most out of the Smart features. From watching the programmes you missed through a catch-up service like BBC iPlayer, catching up with friends and family on Skype, Facebook or Twitter and browsing the internet on your TV, all without the need for a separate device.


We can keep you up-to-date with the latest in computing technology, from choosing the right tablet for you, through to a full office package including laptops, printers, security software and the team can even help with your broadband and television channel packages.
Talk to our knowledgeable staff about networking your home, allowing you to get the best results from all your Smart Products. We even offer our own in home service – The Hughes Smart team – to give you the best 'Smart' advice in your home. Speak to our experts about our range of audio devices.


As well as 'takeaway' facilities, we have a first class delivery and installation service. From installing built-in washing machines, wall-mounting TVs, and installing satellite dishes, we have the service to suit your needs throughout Norfolk, Suffolk, Cambridgeshire, South Lincolnshire and North Essex. If you live outside East Anglia, it’s not a problem as we can still deliver and drop off throughout most of the UK, using our approved courier service.


If you struggle with post sale re-tunes or experiencing a few 'user errors' trying to use your purchase we offer an affordable bookable service for home visits as and when required throughout East Anglia.


Not only can you buy from Hughes but you can also rent almost anything we sell too. From an extensive range of TVs, iPads, SONOS wireless Hi-Fi laptops, sound bars, surround sound systems, washing machines, fridge freezers, cookers, dishwashers and much more. Our great rental service offers low cost outlay, hassle free same day or next day service from our own trained engineers, no repair bills and flexibility with the option to upgrade, giving you total peace of mind. There is a wide range of products to rent from leading manufacturers, such as Panasonic, LG, Sony, Samsung, Zanussi, Bosch, Hotpoint, Miele, Sony, Sonos and many others.


Whatever your needs, simply visit us in store and we will do everything that we can to make your shopping experience one to remember.
Hughes is also able to offer a complete bespoke smart home service to tailor our products to your needs.  We offer services like connected lighting and heating, whole home music, 4K TV distribution, outdoor entertaining, TV wall mounting and even cinema rooms.  Our specialist team are on hand to come to your home, discuss your options and then tailor a package that suits your wants and needs perfectly.  To find out more, click here or speak to any of us in store and we will be happy to talk to you about what our smart service can offer.


Having grown up and been schooled in Norfolk, branch manager Bob is a particularly keen supporter of local community projects where possible aiming to give something back to the community that we are so much part of. Recent events that Bob and the team have supported include the Castle Acre Summer Ball, RAF Marham Fun Day, and Friends of Swaffham Junior School Bingo.