Sony XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV

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XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV

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Sony XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV

£999.00

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RRP £1,249.00  |  Save £250.00
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Green Tick   Cognitive Processor XR

Green Tick   XR LED Contrast Pro

Green Tick   XR TRILUMINOS Pro

Green Tick   Acoustic Surface Audio+

Green Tick   Smart Google TV



The Sony Bravia XR40X90JU 50 Inch 4K Ultra HD HDR Full Array LED Smart TV has been packed with features to give you not only the picture quality but also incredible sound. This TV delivers the perfect home cinema experience from the comfort of your own home.

It is powered by Sonys Cognitive XR Processor which uses human perspective analysis to then optimise hundreds of thousands of elements in an instant. This means it is able to deliver stunning contrast and a picture which will feel deep, natural and real. This is combined with XR Contrast Pro technology which boosts every single pixel to deliver much more vibrant and life-like colours whilst also enhancing detail in both dark and light scenes. XR TRILUMINOS Pro technology produces a wider palette of colours with an enhanced range of hue and saturation to allow natural shades and precise detail on everything you watch.

The screen on this TV features 8 million pixels and is able to produce deep blacks, bright whites and seriously impressive colour, all within a blur-free image that is equally impressive from all angles it is looked at.

Having a TV which offers such an incredible picture is one thing but when you combine it with seriously good sound, you are left with the full package for your home. The X90J features Acoustic Surface Audio+ technology which means that sound comes directly from the centre of the screen with actuators behind the TV vibrating to create acoustics that feel as though they actually move with the picture. There is also the Dolby Atmos Sound which delivers surround sound which will fill your room for immersive audio realism. Combined with Dolby Vision, it produces a true cinematic experience straight to your living room.

Google TV gives easy access to your favourite content, services and compatible smart devices. Using the built-in mic, you can ask the Google Assistant to connect and communicate with other smart devices, without picking up the remote. You can also find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and more. With over 6000 apps available, you can cast from your smart device with Apple Airplay and Google Chromecast built-in too.

Minimalist One Slate design with a seamless bezel edge embraces the screen in a single pane of glass thats naturally elegant and keeps you focused on the picture. It looks and sounds beautiful, whether on a stand or wall-mounted.
TV Energy Efficiency Class : G
kWh SDR per 1000h : 85
Screen Size in " : 50
Screen Size in cm : 126
Screen Type : LED
Smart TV : Yes
Wi-fi : Built-In
1080p 4K Ultra HD 8K : 4K Ultra HD
Refresh Rate : 60Hz
Sound Systems : Acoustic Surface Audio+
TV Dolby Atmos : Yes
Total HDMI Connections : 4
HDMI 2.0 Ports : 2
HDMI 2.1 Ports : 2
Remote Control : Yes
Wall Mountable : Yes
VESA : 300x300mm
TV Bluetooth : Yes
USB Ports : 2
TV Tuner Type : DVB-T/DVB-S
Digital Tuner : Freeview HD / Freesat HD
TV Colour : Silver
Model Year : 2021
Voice Search : Yes
Google Assistant : Compatible
Amazon Alexa : Compatible
HDR : Yes
HDR Rating : G
kWh HDR per 1000h : 121
Dolby Vision : Yes
Hybrid Log Gamma : Yes
Guarantee : 5 Years
OS : Android
All 4 App : Yes
Amazon Prime Video App : Yes
Apple TV App : Yes
BBC iPlayer App : Yes
BT Sport App : Yes
Disney+ App : Yes
Google Play App : Yes
ITV Player App : Yes
My5 App : Yes
NetFlix App : Yes
NOW TV App : Yes
Spotify App : Yes
YouTube App : Yes
Brand : Sony
Model : XR50X90JU
Also Known As : X90J
Weight with Stand (kg) : 20.3
Weight without Stand (kg) : 18.6
With Stand HxWxD (mm) : H:709mm x W:1223mm x D:317mm
Without Stand HxWxD (mm) : H:709mm x W:1223mm x D:41mm
Headphone Port : Yes
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV £999.00
HTG700 3.1 Channel Dolby Atmos & DTS:X Soundbar Immersive Surround Sound £399.00
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV £999.00
HT-ZF9 Dolby Atmos / DTS:X Sound Bar - Bluetooth £599.00
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV £999.00
UBPX800M2 Ultra HD 4K Blu-Ray Player with HDR £279.00
Includes 5 Year Guarantee

Includes 5 Year Guarantee

Product details
Green Tick   Cognitive Processor XR

Green Tick   XR LED Contrast Pro

Green Tick   XR TRILUMINOS Pro

Green Tick   Acoustic Surface Audio+

Green Tick   Smart Google TV



The Sony Bravia XR40X90JU 50 Inch 4K Ultra HD HDR Full Array LED Smart TV has been packed with features to give you not only the picture quality but also incredible sound. This TV delivers the perfect home cinema experience from the comfort of your own home.

It is powered by Sonys Cognitive XR Processor which uses human perspective analysis to then optimise hundreds of thousands of elements in an instant. This means it is able to deliver stunning contrast and a picture which will feel deep, natural and real. This is combined with XR Contrast Pro technology which boosts every single pixel to deliver much more vibrant and life-like colours whilst also enhancing detail in both dark and light scenes. XR TRILUMINOS Pro technology produces a wider palette of colours with an enhanced range of hue and saturation to allow natural shades and precise detail on everything you watch.

The screen on this TV features 8 million pixels and is able to produce deep blacks, bright whites and seriously impressive colour, all within a blur-free image that is equally impressive from all angles it is looked at.

Having a TV which offers such an incredible picture is one thing but when you combine it with seriously good sound, you are left with the full package for your home. The X90J features Acoustic Surface Audio+ technology which means that sound comes directly from the centre of the screen with actuators behind the TV vibrating to create acoustics that feel as though they actually move with the picture. There is also the Dolby Atmos Sound which delivers surround sound which will fill your room for immersive audio realism. Combined with Dolby Vision, it produces a true cinematic experience straight to your living room.

Google TV gives easy access to your favourite content, services and compatible smart devices. Using the built-in mic, you can ask the Google Assistant to connect and communicate with other smart devices, without picking up the remote. You can also find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and more. With over 6000 apps available, you can cast from your smart device with Apple Airplay and Google Chromecast built-in too.

Minimalist One Slate design with a seamless bezel edge embraces the screen in a single pane of glass thats naturally elegant and keeps you focused on the picture. It looks and sounds beautiful, whether on a stand or wall-mounted.
Product specification
TV Energy Efficiency Class : G
kWh SDR per 1000h : 85
Screen Size in " : 50
Screen Size in cm : 126
Screen Type : LED
Smart TV : Yes
Wi-fi : Built-In
1080p 4K Ultra HD 8K : 4K Ultra HD
Refresh Rate : 60Hz
Sound Systems : Acoustic Surface Audio+
TV Dolby Atmos : Yes
Total HDMI Connections : 4
HDMI 2.0 Ports : 2
HDMI 2.1 Ports : 2
Remote Control : Yes
Wall Mountable : Yes
VESA : 300x300mm
TV Bluetooth : Yes
USB Ports : 2
TV Tuner Type : DVB-T/DVB-S
Digital Tuner : Freeview HD / Freesat HD
TV Colour : Silver
Model Year : 2021
Voice Search : Yes
Google Assistant : Compatible
Amazon Alexa : Compatible
HDR : Yes
HDR Rating : G
kWh HDR per 1000h : 121
Dolby Vision : Yes
Hybrid Log Gamma : Yes
Guarantee : 5 Years
OS : Android
All 4 App : Yes
Amazon Prime Video App : Yes
Apple TV App : Yes
BBC iPlayer App : Yes
BT Sport App : Yes
Disney+ App : Yes
Google Play App : Yes
ITV Player App : Yes
My5 App : Yes
NetFlix App : Yes
NOW TV App : Yes
Spotify App : Yes
YouTube App : Yes
Brand : Sony
Model : XR50X90JU
Also Known As : X90J
Weight with Stand (kg) : 20.3
Weight without Stand (kg) : 18.6
With Stand HxWxD (mm) : H:709mm x W:1223mm x D:317mm
Without Stand HxWxD (mm) : H:709mm x W:1223mm x D:41mm
Headphone Port : Yes
3 package deals
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV £999.00
HTG700 3.1 Channel Dolby Atmos & DTS:X Soundbar Immersive Surround Sound £399.00
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV £999.00
HT-ZF9 Dolby Atmos / DTS:X Sound Bar - Bluetooth £599.00
XR50X90JU Bravia 50 Inch 4K Ultra HD HDR Smart LED TV £999.00
UBPX800M2 Ultra HD 4K Blu-Ray Player with HDR £279.00
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